Launch of Synergic Technologies

Synergic Technologies is the new identity for SNO-Tek, the supply chain and technology consultancy founded in 2020 by Noël Thomson and Janke van der Vyver. The rebrand reflects the growing capability and capacity within the team — and a name that better captures what we do.

The word synergic speaks to the core of our approach: the synergy of deep supply chain expertise and best-of-breed digital technologies. Neither discipline alone is enough. It is the combination — understanding both the operational reality and the technology landscape — that enables meaningful supply chain optimisation.

Synergic Technologies exists to enable supply chain optimisation for ambitious businesses that want to innovate and digitise their supply chain. We work with organisations across New Zealand and the Asia-Pacific region, helping them move from manual, reactive operations to connected, data-driven supply chains.

We deliver through a combination of hands-on supply chain consulting and the deployment of best-of-breed global technologies — from RFID and IoT to S&OP platforms and warehouse automation. Every engagement starts with understanding the business, not selling the technology.

The new Synergic Technologies logo portrays the many links of a supply chain — physical items, processes, systems, and data — all connected and working together. It is a visual representation of what we help our customers achieve: connected, optimised supply networks.

This is more than a name change. It marks a step forward in our capacity to serve customers across the full spectrum of supply chain and technology challenges — and our commitment to doing so with integrity, expertise, and a relentless focus on outcomes.