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Demand Planning and Trade Promotion Management for Mid-Market Consumer Goods
Enterprise-grade analytics. Mid-market economics. Typical implementations take 8–13 weeks.
Talk to UsStill planning in spreadsheets?
If your demand forecasts, promotional plans, and financial targets live across disconnected spreadsheets — you're not alone. Most mid-market FMCG and consumer goods companies in New Zealand and Australia are in the same position.
The problem isn't effort. It's that spreadsheets were never designed to do what you're asking them to do:
Forecasting without insight
Demand plans based on history and gut feel, not the drivers that actually move your numbers — promotions, pricing, distribution changes, seasonality, cannibalisation.
Promotional spend you can’t optimise
Events planned in isolation, ROI estimated after the fact (if at all), and no feedback loop to plan smarter next time.
No single version of the truth
Sales, supply chain, and finance each maintain their own numbers, and S&OP becomes a reconciliation exercise rather than a decision-making forum.
Complexity that outgrows the tools
As your product range, channels, and customer base grow, spreadsheet-based planning breaks down.
Develop Deep Data InsightsPurpose-Built for Consumer Goods
Cauself is an integrated analytics platform designed specifically for consumer goods companies. Founded in Australia in 2020, it operates across APAC and the US.
Cauself replaces spreadsheet-dependent planning with four connected modules built on a data science foundation:
Revenue Growth Management
Scenario planning, pricing strategy testing, and retailer performance analysis. Understand what’s driving your revenue — and what you can change.
Trade Promotion Management
Plan promotions with ROI guardrails, track claims and accruals, and design multi-channel events. Know what’s working before you spend the next dollar.
Demand Planning
Driver-based forecasting using causal modelling — not just historical trends. Handles new product introductions, demand sensing, and promotional uplifts.
Integrated Business Planning
Connects RGM, TPM, and demand planning around a shared P&L. Sales, supply chain, and finance work from the same numbers: Simulate, Plan, Agree, Execute, Close.
Who is this for?
Cauself is designed for consumer goods manufacturers and suppliers selling through grocery retail — with additional channels such as food service, export, wholesale, and online.
It's particularly relevant if you:
- Turn over $50M–$500M and have outgrown spreadsheet-based planning
- Sell through grocery retail and need to manage trade promotions, pricing, and demand in an integrated way
- Want driver-based forecasting that reflects what’s actually happening in your market, not just what happened last year
- Need a single planning environment that connects commercial, demand, and financial plans
- Can’t justify the cost and complexity of enterprise planning tools (SAP, Blue Yonder, Infor) but need more than Excel
Functional areas: Sales, Commercial, Supply Chain, Demand Planning, Finance, S&OP/IBP
Why Synergic Technologies?
Synergic Technologies is the authorised implementation and consulting partner for Cauself in New Zealand and Australia.
We deliver supply chain and Industry 4.0 solutions — with a track record across recognised brands in the region. Every engagement is reverse-engineered from the business outcome, not the technology.
For Cauself, that means we don't just install software. We ensure the data, processes, and people are in place so the platform delivers real commercial results:
Our delivery team includes specialists with direct experience in S&OP, demand planning, and trade promotion management for FMCG businesses across New Zealand and Australia.
Frequently Asked Questions
How does Cauself compare to enterprise planning tools like SAP IBP, Blue Yonder, or o9?+
Cauself is purpose-built for mid-market consumer goods, where SAP IBP, Blue Yonder, and o9 are designed for enterprise-scale complexity you probably don’t need and can’t justify. Enterprise tools typically require 12–24 month implementations and seven-figure total cost of ownership. Cauself implementations in New Zealand and Australia typically take 8–13 weeks. It covers demand planning, trade promotion management, revenue growth management, and integrated business planning in one platform — without the enterprise overhead.
How long does a Cauself implementation take in New Zealand?+
Typical Cauself implementations take 8–13 weeks from kickoff to go-live. Synergic’s delivery approach is reverse-engineered from the business outcome — we start with what decisions you need the platform to support, then configure data, processes, and integrations to enable them. Timeline depends on ERP integration complexity and the scope of trade promotion management you want to activate from day one.
Does Cauself integrate with our ERP?+
Yes. Cauself is designed to sit alongside an existing ERP (SAP, Infor, Microsoft Dynamics, NetSuite, and others), reading transactional data and returning demand, pricing, and promotion plans. Synergic handles the integration as part of implementation. If you’re also considering ERP selection or upgrade, we cover that independently as part of our supply chain consulting practice.
Is Cauself right for a $50M FMCG business — or only larger companies?+
Cauself is specifically designed for mid-market consumer goods companies that have outgrown spreadsheets but can’t justify enterprise planning tools. The typical fit is businesses turning over $50M–$500M who sell through grocery retail and need integrated demand planning, trade promotion, and revenue management. Below $50M, spreadsheets may still be fit for purpose. Above $500M, enterprise tools usually become warranted.
How does Cauself handle trade promotion management for New Zealand and Australian grocery?+
Cauself’s Trade Promotion Management module plans promotions with ROI guardrails, tracks claims and accruals, and supports multi-channel event design. It’s built for the realities of grocery retail — promotional frequency, retailer-specific planning cadences, and the reconciliation work required to measure event performance. Cauself operates across APAC and the United States, and Synergic delivers implementations for New Zealand and Australian consumer goods businesses. This replaces the common pattern of planning in spreadsheets and reconciling claims in arrears.
Let's talk
No hard sell. We start by understanding where you are and where you need to get to.
